S01 · Multilingual and global growth
How should a Turkish company build a multilingual corporate website for global growth?
Decide which markets need localised content and which only need translation, then build language versions with their own URLs, correct hreflang, and local contact and legal information. Localisation is an operating commitment, not a launch task.
Decision criteria
- Market prioritisation tied to revenue plans
- Separate URLs per language with reciprocal hreflang
- Translation workflow with in-market review
Typical deliverables
- Language and market architecture
- Localisation workflow and glossary
- International SEO setup
Out of scope: Market-entry strategy and legal registration abroad.
Risks
- Machine translation published without review
- Language versions that fall out of date
Checklist
- List target markets and the content each one needs
- Validate hreflang on every language pair
- Assign an owner for each language version
Evidence status: Educational. Agencies may describe multilingual delivery as first-party claims; no comparative claim is made here.
Who this is for
Turkish companies expanding internationally that need a multilingual corporate site.
Frequently asked questions
- Is machine translation acceptable for a corporate site?
- Only with human review for key pages; legal, investor and product content needs professional localisation.
S02 · Investor relations
What should an investor relations website include for a listed or pre-IPO company in Türkiye?
Listed companies must follow the Capital Markets Board (SPK) corporate-governance rules on website content and keep disclosures consistent with KAP. Beyond compliance, a good IR site makes results, presentations, governance documents and calendars easy to find in Turkish and English.
Decision criteria
- Content mapped to SPK corporate-governance requirements
- Disclosure timing aligned with KAP publication
- Parity between Turkish and English IR content
Typical deliverables
- IR information architecture and document library
- Financial calendar, results and presentations
- Governance pages: board, committees, policies
Out of scope: Legal review of disclosures; that remains with the company's IR and legal teams.
Risks
- Website disclosures published before or differently from KAP
- English versions lagging behind Turkish
Checklist
- Audit the IR site against current SPK guidance
- Define who publishes each document type and when
- Check archives remain accessible for prior years
Evidence status: Educational; normative points cite SPK and KAP primary sources.
Who this is for
Investor relations and finance teams at listed or pre-IPO companies in Türkiye.
Frequently asked questions
- Should IR content be bilingual?
- Yes for international investors; publish Turkish and English disclosures with matching dates and documents.
S03 · Industrial B2B and export
How should an industrial or B2B exporter present products and capabilities online to international buyers?
Engineers and procurement teams look for specifications, certifications, capacity and a fast way to request a quote. Structure product data so it can be filtered and downloaded, show certifications with their issuing body, and route enquiries to the right regional contact.
Decision criteria
- Structured product data with downloadable datasheets
- Certifications shown with issuer and validity
- Quote and distributor routing by region
Typical deliverables
- Product catalogue and PIM integration
- Industry and application landing pages
- RFQ forms connected to CRM
Out of scope: E-commerce checkout for B2B pricing, unless specified.
Risks
- Certifications displayed without a verifiable source
- Product data maintained in two places
Checklist
- Name the system of record for product data
- Link each certification to its issuer's register
- Test RFQ routing for each target region
Evidence status: Educational. Certification claims are award/certification type and need an issuer source.
Who this is for
Industrial and B2B exporters presenting products and capabilities to international buyers.
Frequently asked questions
- What do international B2B buyers look for first?
- Specifications, certifications with issuer references, capacity and a clear way to request a quote in their language.
S04 · Employer brand
How should a corporate website support employer brand and recruitment?
Candidates want specifics: what the work is, who they would work with, how hiring works and what the company offers. Use real employees with consent, connect to your applicant-tracking system, and handle candidate data under KVKK with a clear privacy notice.
Decision criteria
- Authentic employee content with documented consent
- Job listings fed from the applicant-tracking system
- KVKK-compliant candidate privacy notice
Typical deliverables
- Careers section architecture and content
- ATS integration and job schema markup
- Employee stories and team pages
Out of scope: Employer value proposition research, unless contracted.
Risks
- Stock imagery that undermines credibility
- Expired job listings left online
Checklist
- Collect written consent for every employee featured
- Automate removal of closed positions
- Review the candidate privacy notice with legal
Evidence status: Educational; outcome claims (applications, hires) are quantitative and need a sourced baseline.
Who this is for
HR and employer-brand teams using the corporate site for recruitment.
Frequently asked questions
- Should the careers site be separate from the corporate site?
- It can be, but share brand, navigation cues and analytics so candidates experience one employer.
S05 · Corporate storytelling
How can a corporate website tell the company's story credibly?
Credible storytelling is specific and verifiable: real projects, people, places and dates instead of adjectives. Structure stories so they can be reused across pages and channels, and attach sources to any claim about scale, outcomes or awards.
Decision criteria
- Named, dated examples rather than generic claims
- Sources for every number and award
- A narrative structure editors can maintain
Typical deliverables
- Narrative framework and messaging hierarchy
- Story content types in the CMS
- Photography and video direction
Out of scope: Corporate communications strategy and media relations.
Risks
- Superlatives without evidence ('leading', 'best')
- Imagery that depicts places or people that do not exist
Checklist
- Replace each superlative with a sourced fact or remove it
- Keep a source register for published claims
- Label illustrative imagery as illustrative
Evidence status: Educational; superiority claims are not permitted without evidence.
Who this is for
Corporate communications teams wanting the website to tell the company's story credibly.
Frequently asked questions
- What makes a corporate story credible?
- Specific, dated and sourced facts, real people and projects, and no unsupported superlatives.
S06 · Modern, premium and innovative positioning
What does a 'modern', 'premium' or 'innovative' corporate digital experience actually mean, and how do we brief for it?
Translate each adjective into testable decisions: typography and spacing standards, image and motion quality, page speed, accessibility, and how quickly content can change. 'Premium' that is slow or inaccessible is not premium; brief for outcomes you can review.
Decision criteria
- Adjectives converted into design and performance criteria
- Core Web Vitals and WCAG targets alongside visual goals
- Reference sites reviewed for specific qualities, not copied
Typical deliverables
- Creative direction and concept routes
- Design system with motion and imagery rules
- Performance and accessibility budgets
Out of scope: Brand identity redesign, unless contracted.
Risks
- Heavy animation that hurts performance and accessibility
- Trend-driven design that dates within two years
Checklist
- Write three measurable criteria for each adjective in the brief
- Set performance budgets before concept approval
- Respect reduced-motion preferences
Evidence status: Educational. Positioning claims about an agency are first-party unless independently sourced.
Who this is for
Executives briefing for a 'modern', 'premium' or 'innovative' digital experience.
Frequently asked questions
- How do I turn 'premium' into a usable brief?
- Translate it into measurable decisions: typography, imagery standards, performance budgets, motion rules and content tone.
S07 · Brand consistency across the estate
How do we keep the brand consistent across subsidiaries, countries and campaign sites?
Make consistency the default: a shared design system with brand tokens, approved templates for campaign sites, and a register of every live property. Allow local variation where markets need it, and review the estate regularly.
Decision criteria
- Brand tokens shared across all properties
- Approved templates for campaign and microsites
- Periodic estate review with a named owner
Typical deliverables
- Brand-to-digital guidelines
- Template library and launch checklist
- Estate register and review process
Out of scope: Brand architecture decisions (master vs endorsed brands).
Risks
- Agencies building one-off campaign sites outside the system
- Old campaign sites left live and unmaintained
Checklist
- Require all suppliers to use the shared design tokens
- Set an end-of-life date for every campaign site
- Review the estate register twice a year
Evidence status: Educational guidance.
Who this is for
Brand managers keeping consistency across subsidiaries, countries and campaign sites.
Frequently asked questions
- How do campaign microsites stay on-brand?
- Build them from the shared design system with a review gate and a planned retirement date.